On meinbezirk.at, advertising and tracking add ≈ 787 g CO₂ per million pageviews (177 g from ad-serving alone) — 0.2× the index average, cleaner than 65% of the sites we measure.
Ad-relevant
787
g CO₂ / 1M pageviews
Ad-serving only
177
g CO₂ / 1M pageviews
9
kg CO₂ / year at 1M pageviews per month
65
% cleaner than the DACH index
78
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →