On motorsport-total.com, advertising and tracking add ≈ 15,895 g CO₂ per million pageviews (13,609 g from ad-serving alone) — 3.0× the index average, cleaner than 9% of the sites we measure.
Ad-relevant
15895
g CO₂ / 1M pageviews
Ad-serving only
13609
g CO₂ / 1M pageviews
191
kg CO₂ / year at 1M pageviews per month
9
% cleaner than the DACH index
14
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →