On netflix.com, advertising and tracking add ≈ 5,585 g CO₂ per million pageviews (657 g from ad-serving alone) — 1.1× the index average, cleaner than 29% of the sites we measure.
Ad-relevant
5585
g CO₂ / 1M pageviews
Ad-serving only
657
g CO₂ / 1M pageviews
67
kg CO₂ / year at 1M pageviews per month
29
% cleaner than the DACH index
88
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →