On newzealand.com, advertising and tracking add ≈ 1,103 g CO₂ per million pageviews (129 g from ad-serving alone) — 0.2× the index average, cleaner than 58% of the sites we measure.
Ad-relevant
1103
g CO₂ / 1M pageviews
Ad-serving only
129
g CO₂ / 1M pageviews
13
kg CO₂ / year at 1M pageviews per month
58
% cleaner than the DACH index
88
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →