On ntv.com.tr, advertising and tracking add ≈ 14,828 g CO₂ per million pageviews (4,612 g from ad-serving alone) — 2.8× the index average, cleaner than 10% of the sites we measure.
Ad-relevant
14828
g CO₂ / 1M pageviews
Ad-serving only
4612
g CO₂ / 1M pageviews
178
kg CO₂ / year at 1M pageviews per month
10
% cleaner than the DACH index
69
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →