On repubblica.it, advertising and tracking add ≈ 4,963 g CO₂ per million pageviews (1,628 g from ad-serving alone) — 0.9× the index average, cleaner than 31% of the sites we measure.
Ad-relevant
4963
g CO₂ / 1M pageviews
Ad-serving only
1628
g CO₂ / 1M pageviews
60
kg CO₂ / year at 1M pageviews per month
31
% cleaner than the DACH index
67
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →