On sdna.gr, advertising and tracking add ≈ 6,813 g CO₂ per million pageviews (4,194 g from ad-serving alone) — 1.3× the index average, cleaner than 24% of the sites we measure.
Ad-relevant
6813
g CO₂ / 1M pageviews
Ad-serving only
4194
g CO₂ / 1M pageviews
82
kg CO₂ / year at 1M pageviews per month
24
% cleaner than the DACH index
38
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →