On target.com, advertising and tracking add ≈ 8,129 g CO₂ per million pageviews (7,464 g from ad-serving alone) — 1.6× the index average, cleaner than 19% of the sites we measure.
Ad-relevant
8129
g CO₂ / 1M pageviews
Ad-serving only
7464
g CO₂ / 1M pageviews
98
kg CO₂ / year at 1M pageviews per month
19
% cleaner than the DACH index
8
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →