On tripadvisor.ca, advertising and tracking add ≈ 2,549 g CO₂ per million pageviews (1,792 g from ad-serving alone) — 0.5× the index average, cleaner than 43% of the sites we measure.
Ad-relevant
2549
g CO₂ / 1M pageviews
Ad-serving only
1792
g CO₂ / 1M pageviews
31
kg CO₂ / year at 1M pageviews per month
43
% cleaner than the DACH index
30
% of the footprint is tracking overhead, not ad-serving
Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →