AD-CARBON FOOTPRINT · DACH INDEX

20min.ch

News
CH
B
Ad-carbon grade
20min.ch scores B — 750 g CO₂ per million pageviews, 0.5× the DACH average, with 65% of that being tracking overhead rather than ad-serving.
Ad-relevant
750
g CO₂ / 1M pageviews
Ad-serving only
259
g CO₂ / 1M pageviews
9
kg CO₂ / year at 1M pageviews per month
45
% cleaner than the DACH index
65
% of the footprint is tracking overhead, not ad-serving

Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →

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