AD-CARBON FOOTPRINT · DACH INDEX

willhaben.at

Shopping
AT
B
Ad-carbon grade
willhaben.at scores B — 540 g CO₂ per million pageviews, 0.3× the DACH average, with 53% of that being tracking overhead rather than ad-serving.
Ad-relevant
540
g CO₂ / 1M pageviews
Ad-serving only
252
g CO₂ / 1M pageviews
6
kg CO₂ / year at 1M pageviews per month
49
% cleaner than the DACH index
53
% of the footprint is tracking overhead, not ad-serving

Measured on the live electricity grid from public page-load data — an estimate of a site's ad-tech architecture, not a measured campaign figure. See the methodology →

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